It’s not just about setting budgets. It’s about setting your team up to make better decisions, and drive real results.

Tools like Vividly help you organize trade spend and forecast sales. But when it comes to where and when to invest for growth, Keen goes further.

While your planning tools help track promotions and spend allocation, Keen platform helps you identify which channels and moments will actually move the business forward, before dollars go out the door.

Together, Keen and your planning tools align teams, sharpen decisions, and shift planning from a static process to a dynamic growth engine.

Don’t just plan what to spend. Plan for what works.