# identity.md

## Organization Overview
- **Company Name:** Keen Decision Systems (Keen)
- **Mission:** To revolutionize marketing strategy with AI-powered software, redefining the landscape by integrating marketing measurement, media planning, and profit & loss forecasting.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded April 23, 2024. Location: Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming. [About Us](https://keends.com/about)

## Operations & Structure
- **Business Model and Operational Approach:** Keen Decision Systems provides AI-powered software for marketing mix modeling, enabling comprehensive marketing measurement, media planning, and profit & loss forecasting.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Affiliated with [X (formerly Twitter)](https://x.com/keen_decisions), [LinkedIn](https://www.linkedin.com/company/keen-strategy-llc/), and [YouTube](https://www.youtube.com/@keends).